KOSÉ Corporation has announced that its leading luxury skincare and makeup brand, Decorte, is launching a new color cosmetics range exclusively at Selfridges London. The UK-based retailer will be the first to launch three new and exclusive products – Dip In Glow, Eye Glow Gem and Lipsticks, available online from January 15th.

The products shown above are from its existing line at Selfridges — from left to right, Decorte’s Brightlogist Solid Tincture stick serum, The New Reds lip palette, and AQ Meliority intensive eye cream.

Promoting the New Products

Selfridges will be the first partner outside of Asia to offer the new makeup extension. The brand will take over the Selfridges Mary Site for one week from 25 January – 1 February, with expert makeup artist’s on-hand to apply the new range to customers, giving them the opportunity to experience and explore the exclusive makeup offering.

The brand will take over the Selfridges Mary Site for one week from 25 January – 1 February, with expert makeup artist’s on-hand to apply the new range to customers, giving them the opportunity to experience and explore the exclusive makeup offering.

“We are excited to launch our most unique make-up range, first & foremost at Selfridges in London, a place where women embrace new cosmetics trends and appreciate high-quality products,” said KOSÉ Corporation’s managing director, Masanori Kobayashi.

David Legrand, Selfridges’ director of beauty, adds, “We are extremely excited about Selfridges being the first retailer here in the UK to offer DECORTE’s latest makeup color extension where our customers will be able to experience these new products before anyone else in the world, including those consumers in Asia. We admire the brand for its future-gazing approach to skincare and colour innovation; making it an unmissable addition to our Beauty Hall.”

About the New Launches

Decorte’s new Dip In Glow is a multi-use highlighter that performs as a serum and moisturizing oil, and has a pearlescent lustre finish. It is formulated with a moisturizing resin that seals in hydration throughout the day. Dip in Glow works synonymously with any foundation base. Apply over the top of foundation for a ‘lit from within’ glow, the brand says.

Eye Glow Gem, packaged as a dome shape, is a lustrous eye shadow that glides softly over lids. Available in 30 shades, it is vibrant and long-lasting with a dewy shine. Every color delivers a gradational, three-dimensional effect. 

The Rouge lipstick will be available in both a Matte and Glow formula, for a high-pigmented finish. Glow formula has a soft, balm-like texture. The Matte formula is highly pigmented with intense colors and a moisturizing feel. The Rouge lipstick will be available in 20 Glow shades and 5 Matte shades. 

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Back in October, Kate Moss created a limited edition collection for Decorte.